About Us
At Beacon Growth Partners, we believe marketing should be clear, effective, and—most importantly—actually grow your business. Novel idea, right?
We’re not big on buzzwords or long meetings that go nowhere. Instead, we focus on smart strategy, real results, and keeping things refreshingly simple.
It all starts with our team. We hire doers, not just talkers. Thinkers, builders, and people who get stuff done. We value our internal culture just as much as client success—because happy teams build great things.
No fluff. No egos. It's just solid marketing that works.
Meet Our Founders
Paul Certo
Co-Founder
Paul got his start in TV advertising back when classified ads in newspapers were still a thing - that’s how he landed his first sales job in Southern California. Since those early days, he’s worked with major media powerhouses like NBC, CBS, Tegna, and Spectrum, helping brands maximize their advertising impact.
In 2016, one of his clients, 50 Floor, a B2C flooring company, saw something special in him and brought him on board to lead their marketing efforts. Paul built a high-performing team, introduced new lead sources, and played a key role in expanding the company from seven to 25 markets.
Now, with Beacon Growth Partners, Paul is on a mission to help businesses generate more leads and revenue through smart, measurable marketing strategies. Based in the Charlotte, NC, area, he’s always thinking up new ways to drive growth. And when he’s not immersed in marketing, you’ll probably find him deep in conversation about vinyl records - just be warned, once he gets started, you might be there for a while!
Amanda Beaver
Co-Founder
Amanda’s marketing journey started on the fast track—literally. She cut her teeth in PR and social media with NASCAR teams, drivers, and sponsors, where high stakes and fast turnarounds were just part of the job. From there, she took the wheel as Head of Digital Marketing at 50Floor, where she spent five years building and scaling a full digital ecosystem that helped fuel the company’s national growth.
Today, Amanda works with brands of all sizes as a fractional CMO and digital strategist, helping them find clarity in the chaos. From home services to brand launches, she brings a sharp strategic lens to every project—always focused on turning marketing into measurable momentum.
As Co-Founder of Beacon Growth Partners, she leads with a mix of big-picture thinking and roll-up-your-sleeves execution. Based in Charlotte, NC, Amanda is also a proud dog mom, book lover, and certified space nerd. (Yes, she will bring up a NASA analogy in your marketing meeting—and it will make total sense.)
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